Trademark Enforcement for California Businesses
Your trademark is only as powerful as your willingness to enforce it. If others are using your name, logo, or brand identity without permission, you risk losing control of your reputation—and your legal rights. At SARI LAW FIRM, we help entrepreneurs, startups, and established companies across California take decisive action against infringement, counterfeiting, and brand misuse. From cease and desist letters to federal court litigation, we customize the right enforcement strategy to protect your brand.
What Is Trademark Enforcement?
Trademark enforcement means proactively protecting your brand from unauthorized use. You must enforce your rights, or you may risk: Losing exclusive rights to your trademark; Confusing customers or damaging your reputation; Losing sales to counterfeiters or imitators; Weakening your ability to stop future infringement. The USPTO does not police trademarks—you must. We help brand owners detect, respond to, and legally stop misuse of their trademarks in both online and offline environments.
Our Enforcement Services
We offer a full range of enforcement tools, tailored to your brand, industry, and goals. 1. Cease & Desist Letters – Formal legal demand to stop infringement; Often leads to quick resolution without court; Can preserve evidence of bad faith or willful misuse. 2. DMCA Takedowns & Online Platform Actions – Amazon, Etsy, Shopify, Meta, TikTok & more; DMCA notices for copyright/trademark infringement; Brand Registry complaints and marketplace removals; Social media account recovery & impersonation takedowns. 3. Federal Court Trademark Lawsuits – Injunctions to stop ongoing use; Monetary damages and cost recovery; Strategic escalation when out-of-court fails. 4. Customs Recordation – Register your trademark with U.S. Customs (CBP); Intercept counterfeit imports before they reach the U.S.; Especially valuable for consumer goods & fashion brands.
When Should You Enforce Your Trademark?
Enforcement is necessary when you notice: Another business using your exact or similar name/logo; A competitor targeting your clients with confusing branding; Your trademark being used in ads, social media, or packaging; Knockoff products sold online or overseas; Drop-shippers or wholesalers violating your IP rights. If you do nothing, you could eventually lose legal exclusivity through abandonment or dilution.
Why Choose SARI LAW FIRM?
California-based IP enforcement experience; We serve clients in Los Angeles, Irvine, Santa Ana, San Diego, Riverside & beyond; Skilled in online and physical brand protection; Strategic mix of legal pressure + litigation readiness; Transparent, efficient enforcement process with updates every step of the way.
FAQ
Is trademark enforcement only necessary if someone is copying my exact logo?
No. Even confusingly similar names or designs can cause infringement and require enforcement.
What if I’m not sure someone is violating my trademark?
We offer legal reviews of potential conflicts. If it qualifies as infringement, we’ll guide you through next steps.
Do you send cease and desist letters on behalf of clients?
Yes. These letters are often the first and most effective step to stop unauthorized use.
Can I lose my trademark rights if I don’t enforce them?
Yes. Allowing others to use your trademark can weaken or even cancel your rights over time.
Do you offer enforcement for unregistered trademarks?
In many cases, yes. Common law rights still offer protection. But registration gives you stronger legal tools.
Contact
Like what you see? Get in touch to learn more.
