Insights
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Plain-English guides on contracts, IP, business formation, and litigation, written by attorneys, not marketers.

Incontestability in Trademark Ownership
We aim to lead in each practice and area of law we work in. Coming from in-depth understanding of the law and the industry, capitalizing ...

Enforcing Trademark Ownership
Once ownership of a mark is established through the registration process, and the final opposition period concludes, the USPTO’s role in protecting a trademark is essentially complete. Though it will bar other prospective applicants attempting to trademark confusingly similar marks, ultimately the burden of enforcing those trademark rights within the market is upon the new owner. Owners may sue to prevent someone else from using a confusingly similar mark. Courts will often examine the...

Trademark Filing Basis
We aim to lead in each practice and area of law we work in. Coming from in-depth understanding of the law and the industry, capitalizing ...

USPTO Trademark ClassesThe Complete List and How to Pick Yours
Every US trademark application must list at least one of 45 international classes. Getting the class wrong can mean losing your filing fee or leaving part of your brand unprotected. Here is the full list of classes 1-45, what each one covers, and how to choose.

Trademark Cancellation Process
We aim to lead in each practice and area of law we work in. Coming from in-depth understanding of the law and the industry, capitalizing ...

Benefits of Trademark Registration
We aim to lead in each practice and area of law we work in. Coming from in-depth understanding of the law and the industry, capitalizing ...
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