The Importance of Trademark Renewal and Consequences of Missing Deadlines
- Yakup Sari, Esq.

- Jan 7, 2025
- 3 min read
Your trademark is one of the most valuable assets of your business. It represents your brand, builds customer loyalty, and sets you apart in the marketplace. But retaining that protection requires action at specific intervals to keep your trademark registration alive. Failure to meet these deadlines can result in the cancellation of your registration, leaving your brand vulnerable. Here's what you need to know about trademark renewal and required filings.

Trademark Renewal Deadlines
To maintain your trademark registration with the United States Patent and Trademark Office (USPTO), you must file specific documents at set intervals. These filings demonstrate that your trademark is still in use (or that you have a valid reason for not using it) and ensure continued protection. Here's the timeline:
Between the Fifth and Sixth Years After Registration:
i.File a Declaration of Use and/or Excusable Nonuse under Section 8.
ii. This declaration confirms that your trademark is still actively used in commerce or provides a valid explanation for its nonuse.
Between the Ninth and Tenth Years After Registration:
i.File the first Declaration of Use and/or Excusable Nonuse under Section 8.
ii. Submit an Application for Renewal under Section 9.
iii. These filings secure your trademark registration for the first 10-year renewal period.
Every 10 Years Thereafter:
i. File subsequent Declarations of Use and/or Excusable Nonuse and Applications for Renewal under Sections 8 and 9.
ii. This applies between the 19th and 20th years, 29th and 30th years, and so on.
Consequences of Missing Renewal Deadlines
Failing to file the required documents by the deadlines has serious consequences, including:
Cancellation of Your Registration: If you do not file the necessary documents, the USPTO will cancel your trademark registration.
Loss of Legal Protection: Without registration, your trademark loses the benefits of federal protection, including the presumption of ownership and the ability to enforce your rights in federal court.
Increased Vulnerability: Competitors or bad actors may use or register similar marks, diluting your brand's value and recognition.
Best Practices for Trademark Renewal
Stay Organized: Keep a calendar with all trademark deadlines to ensure timely filings.
Use USPTO Reminders: The USPTO often sends courtesy reminders to the email address on file. Ensure your contact information is up to date.
Consult a Professional: Trademark attorneys or professionals can help you navigate the renewal process and avoid costly mistakes.
Work with Sari Law Firm – California Trademark Attorney Yakup Sari
Protecting your trademark and ensuring its renewal can be a complex and time-sensitive process. Working with an experienced trademark attorney like Yakup Sari at Sari Law Firm in California can provide you with the guidance and expertise needed to keep your trademark secure.
Yakup Sari specializes in trademark law and can help you:
Meet renewal deadlines.
Handle filings under Sections 8 and 9.
Address issues of nonuse or other challenges to your trademark.
Protect your brand from potential infringement or loss of rights.
Don’t let missed deadlines jeopardize your brand’s future. Contact Sari Law Firm today for assistance in safeguarding your trademark.
Your trademark is a critical part of your business identity. By staying on top of renewal deadlines and working with an experienced attorney like Yakup Sari, you can ensure your trademark remains protected, allowing you to build and grow your brand with confidence.




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